Stuffed Nation: Solving the Obesity Crisis

Henry J. (Hank) Cardello is chief executive officer of 27ºNorth, a consulting firm which addresses societal issues that businesses play the largest role in solving.  For over two decades, Hank was an executive at some of the world’s largest food and beverage companies, including positions as President of Sunkist Soft Drinks, Inc., Vice President of Marketing for Canada Dry, Director of Marketing for Coca-Cola USA, and Brand Manager for Anheuser-Busch and General Mills. Most recently, Mr. Cardello has served as Chief Executive Officer for several nutritional food ingredient companies. In 2000, Mr. Cardello was identified as a “Top 10 Innovator” in the Nutritional Foods industry. He has advised or partnered with several major food, beverage and nutrition corporations such as Coca-Cola, Campbell Soup, Hormel Foods, Nestlé, Pillsbury, Quaker Oats, and Tropicana.

Hank concurrently serves as Chairman of the annual Global Obesity Business Forum, an initiative sponsored by the University of North Carolina at Chapel Hill. The Forum brings together senior food industry executives and world renowned nutrition scientists to advance solutions regarding the obesity crisis. Among the major global food and beverage companies participating include the Campbell Soup Company, Coca-Cola, Dr. Pepper-Snapple, Group Danone, General Mills, Kellogg’s, Kraft Foods, Nestlé, McDonald's and Unilever. 

Mr. Cardello is the author of Stuffed: An Insider’s Look at Who’s (Really) Making America Fat out in January, 2009 from HarperCollins. The book provides novel viewpoints regarding how to solve the obesity crisis by highlighting how various constituencies contribute to the problem and by demonstrating how the food industry can profitably do the right thing for their customer’s health.

Hank has been a featured speaker at several new business and industry forums and has served as an Executive Fellow for the American Marketing Association. He currently sits on the Board of Hormel Health Technology LLC and acts as Chairman for Source Food Technology, Inc. He has been a director for both the National Executive Committee of the Wharton Alumni Association and the Wharton Club of Atlanta. More recently, he has sat on the Boards of Legacy Securities Corporation, an investment banking firm, and the College of Business at James Madison University.

Mr. Cardello’s undergraduate degree was awarded Magna Cum Laude in materials science and metallurgy from Lehigh University, and he holds an MBA in marketing from the Wharton Graduate School, University of Pennsylvania.

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